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Emails (desktop and mobile)

eBay Bucks Buy Invitation

eBay's customer rewards program—eBay Bucks—sends weekly emails with corresponding onsite assets to let customers know when they can earn higher percentages on the items they want to buy or sell.

Each quarter eBay invites select customers to join their rewards program. The goal of the invitation is to show happy, positive people doing things they love—using items they could buy or sell on eBay. As a rule, each quarterly invitation rotated through various key categories on eBay, and alternated the gender of the person in the photograph in order to reach a wide audience over time.

See more eBay Bucks campaigns below. Click on site name to see multiple pages.