eBay's customer rewards program—eBay Bucks—sends weekly emails with corresponding onsite assets to let customers know when they can earn higher percentages on the items they want to buy or sell.
This campaign offered customers a high earn on items they either bought or sold. The aim was also to convert some buyers into first time sellers. The use of animation showcased more than one item—all things that could be bought or sold on eBay.See more eBay Bucks campaigns below. Click on site name to see multiple pages.